Humanities Applied
The Value of Thinking Differently
At a time of profound transformation in the world of work, the humanities are reemerging as an ethical, creative, and strategic compass.
We are facing a paradigm shift that requires more than just new technologies or management frameworks: it requires judgment, critical thinking, and a deeper understanding of what it means to be human.
Sharing knowledge becomes key to building a more conscious, sustainable, and meaningful future for work.
For this reason, we are launching this series of dialogues and meetings together with Pompeu Fabra University, with the participation of multidisciplinary experts and academics, to create an unusual meeting space between the business world, academia, and the humanities.
This series of three face-to-face meetings proposes a lively dialogue between humanistic thought and professional practice, connecting two fields that rarely converse, but which today are needed more than ever.
What happens when talent is no longer defined solely by what we know how to do, but by how we think, interpret, and make sense of complexity? This meeting offers a space for reflection on the value of the humanities in the development of talent and organizational culture.
An invitation to rethink the role of humanistic thinking in the contemporary professional world, beyond traditional techniques and skills.
Format: Round table + networking
Location: Ciutadella Campus (UPF) / Multipurpose Room in the Mercè Rodoreda Building
Duration: 1 hour 30 minutes
Limited capacity.
Is it possible to automate decision-making without dehumanizing ourselves? In an era of material abundance driven by artificial intelligence, the risk is existential rather than economic.
In this session, we will explore how humanism guides the responsible integration of technology.
We will discuss the need to maintain human responsibility in the face of algorithms, apply ethical creativity, and preserve decency in the face of efficiency.
We will also reflect on the impact of digital transformation on employment and on how the development of human talent drives adaptation and progress in organizations.
Can a digital product truly move you if no one has thought about how it feels to use it?
At a time when AI generates content, automates processes, and optimizes experiences on a massive scale, the challenge is no longer just technical—it’s human. Ultimately, someone has
to decide how a product’s story is told, how it expresses itself, and what kind of experience it creates. And that’s not something an algorithm can do.
In this session, we will discuss how storytelling and humanistic perspectives are gaining prominence in the design of digital experiences.
"The important thing is not to stay alive, but to stay human" - George Orwell.
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"The important thing is not to stay alive, but to stay human" - George Orwell. 〰️
Humanities Applied an initiative co-created by
